Digital Cameras To Motivate & Reward
By Emily Tipping
Intelligence in the Camera
Digital cameras get easier to use with each new development, as smart new features are added to make picture taking a snap.
"Sony digital cameras are easier to use than ever with iAuto," Colla said. "It takes the guesswork out of taking great pictures." Proprietary to Sony, iAuto, or Intelligent Auto, mode recognizes scenes, lighting conditions and faces, and adjusts settings to result in clear images, faces with natural skin tone and less blur.
It's just one of many features included in the Sony DSC-H70 (right). This camera also allows users to get closer to their subject with 10x optical zoom and capture landscapes with one-touch Sweep Panorama, as well as taking 720p HD videos. Additional features include a 25mm wide angle lens and Optical SteadyShot image stabilization, active mode to help stabilize HD movies, motion detection to suppress blur in people and other subjects, Natural Flash to correct color balance, an in-camera guide, Smile Shutter and Face Detection technologies to automatically catch smiles and faces, as well as anti-blink, Face Priority and red-eye reduction functions.
Another camera that has intelligence all its own, the Nikon Coolpix L120 (left) 14.1-megapixel camera features a 21x wide-angle Zoom-NIKKOR glass lens with side zoom control, as well as hybrid VR image stabilization system and high sensitivity up to ISO 6400 for beautiful photos in a variety of lighting conditions. It also features Easy Auto mode that automatically selects the most appropriate scene mode by simply framing the subject, allowing you to capture photos confidently and preserve special moments forever. You can also record every moment in HD video (720p) with a simple one-touch button control. It also features a 3-inch high-resolution LCD monitor.
Getting closer to the action using compact digital cameras is another driving trend in the market. "We have seen a large growth in the compact long zoom area," Chevreau said.