Electronics Incentives to Get the Motivation Gears Turning
By Emily Tipping
The In Crowd
Some of the most popular categories within consumer electronics continue to hold steady, including digital cameras and televisions. But other categories, including tablets, have risen rapidly and are highly desired by many program participants.
"Digital imaging products (i.e., digital still cameras, camcorders, MP4, DSLR) remain the most popular category, followed closely by LCD TVs," Colla said. "As for different categories being more effective than others, it really comes down to knowing your customer or gift recipient and selecting products that appeal to that demographic."
Catching the digital camera side of what's popular, here are a few choices that are sure to please:
- Highly compact and portable, the Nikon 1 J1 (above right) goes everywhere you go. Moments from your world are captured using a highly responsive autofocus and super fast shooting speed. In one touch you can work in Full HD 1080p movie record mode. A camera so versatile you can even snap photos while recording movies. Unleash your creativity with Nikon 1—offering a balance of high performance, advanced features, portability and a newly designed interchangeable lens system.
- The Vivitar 12.1-MP TWINView digital camera (right) is sleek and compact, perfect for special occasions and day-to-day events. With a 4x digital zoom lens and 2.4-inch LCD on back plus a 1.5-inch LCD on the front of the camera, you'll get great shots every time. The two LCD screens add versatility, great for self-portraits. Upload your photos at the press of a button with the included Vivitar Experience software. Also includes built-in lithium ion battery and charger, Auto Flash and SD card slot up to 32 GB.
- The Lumix GF2 12.1-MP DSL Micro Mirrorless Camera (below left), available through D&H Distributing, is Panasonic's signature DSL Micro Compact system camera in its mirrorless lineup. It's the smallest and lightest model offered by Panasonic, while still offering the superb image quality expected from Lumix. Comparing to the GF1, its predecessor, the GF2 has been reduced approximately 19 percent in size and approximately 7 percent in weight, yet still retains its signature built-in flash and all-metal body.
Televisions also continue to see changing technology. The CEA reports that household penetration of HDTVs is near 70 percent, while innovations like 3-D and Internet connectivity continue to see a rise of interest. TVs with 3-D functionality are expected to see a 101 percent increase in sales in 2012 to more than 6.2 million units, the CEA reports, while Internet-connected displays will also see steady growth, at an increase of 52 percent.
"The latest in television technology continues to be successful, as well as the most current trends in portable electronics, such as tablets," Rivolta said. "People like to have everything at their fingertips, and tablets make that very easy."
Colla agreed, adding that "…the explosion of tablet products has made this a significant new category." She said, "Tablets are so versatile (i.e., allow you to surf the Web, add endless apps, watch movies, listen to music, read books, Skype, etc.) that they appeal to a broad audience."