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  JULY/AUGUST 2009  

  FROM THE EDITOR
You're Not Alone
  FEATURES
Show Appreciation in Good Times & Bad
Our Annual Guide to Business Gifts

Now is not the time to put a stop to business gifts—it’s just a time to ensure your gifts are effective. We’ve got a guide to doing just that, to help you ensure your business gift program has impact.

Time Flies
But Watches Are Always an Effective Incentive

Despite the economic downturn, watches are still an effective incentive, motivating men and women of all ages to achieve the results you’ve targeted to ensure your organization’s success. This month we check out some of the latest trends.

Generation Gaps
Another Look at What Drives Motivation

With four generations currently a part of the workforce, those in charge of motivating and rewarding employees, sales reps and others are challenged to know what’s most effective for their program participants. With one caveat (generalizations about generations can be tricky), we offer some advice.


  COLUMNS 
Find What You Need 
Learn, Meet and Mingle at the Motivation Show

You might be tempted to cancel all travel this year, but The Motivation Show offers a lot of bang for your buck: insight into merchandise and travel, industry experts, thought leadership—and much more.

The Risk of No Rewards 

Companies that continue to reward, recognize and engage employees and customers—especially in an economic downturn—consistently outperform their competitors who do not.

Don't Underestimate the Market for Luxury Goods 

Despite a rough economy, luxury goods, as well as lower price points, will still be a part of the incentive mix. Trends will just shift to fit the times.

  DEPARTMENTS
Case in Point
Soaring to New Heights:
How Engagement & Recognition Help Lead Change at Delta Air Lines
The Insider
A Second Look at Delta

  PRODUCTS IN PROFILE 
For the Home: Incentive Items to Feather Their Nests
Nurturing Rewards: Fitness Equipment, Health Care & Spa Products
All That’s New and Innovative
Ingenious Innovations





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