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| Measuring Up |
| | Reframing Incentives & Rewards to Emphasize ROI | Incentives and rewards may have gotten some bad press, but the fact remains that if you can demonstrate the value of these types of programs, there’s no reason to pull the plug. |
| Good Sports |
| | Trends in Sporting Goods & Recreational Incentives | Whether it’s for a day on the golf course, an afternoon biking around town or a camping “staycation,” sporting goods and recreational items offer a powerful reward for participants aiming to have a little fun. |
| Hot Merchandise Takes Center Stage |
| | What's New & What's Hot in Incentive Merchandise | When you want to motivate with merchandise, it pays to know what’s hot and what’s not. We take a look at some of the most motivational awards going. |
| Powerful Connections |
| | Tapping Web 2.0 to Improve Engagement | When you tap the latest technology to power your motivation and engagement programs, everyone becomes more effective. |
| Message-Craft From Start to Finish |
| | Continuing Communications Strategies to Improve Program Effectiveness | When designing an incentive or reward program, careful attention must be paid to the communications strategy. |

| COLUMNS | |
| Will Your Holidays Be Happy? | |
| Advice for Holiday Time in the Premium & Incentive Market | The holidays can be a tough time of year, especially as you try to plan your business gift-giving strategy. Here’s some advice to help you get it right without all the holiday hustle and bustle. |
| Make Your Case | |
| The Business Case for Effective Incentives | To put it simply, non-cash incentives work. Properly designed, an incentive program can have numerous effects on your bottom line, even in a down economy. |
| Giving More for Less | |
| How Expanding Fulfillment Services Can Help You Stand Out | To be successful, you need to understand your customers’ mindset. And when everyone is looking for more for less, you can succeed by going above and beyond their expectations. |
| Improve Sales Performance During a Recession | |
| Best Practices From Leading Sales Experts | To help you make the most of your sales during the recession, deploy these eight strategies from top sales experts from across the country. |
| Discontinued: A Four-Letter Word | |
| With constant changes in what’s available, it can be difficult to stay on top of your available rewards and incentives. Here are some guidelines to keep the products flowing. |
| Case in Point | | Giving Back & Making a Difference
Helping Others Can Breed a Sense of Optimism | |
| The Insider | | Evaluating the Communications Component
Are You Missing Opportunities? | |

| PRODUCTS IN PROFILE | |
| Trade Show in Print | | If you’re not planning on visiting The Motivation Show in Chicago Sept. 29 through Oct. 1, we’ve got you covered. We’ve collected some of the top products here for you to enjoy. And if you are heading to the show, be sure to check out these suppliers in person. |
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