You might have scaled back on business gifts during the recession, but if you really want to make an impact on customers, employees and partners, you’ll reexamine your gifting strategy now. Budgets may have adjusted, and your gift list might be shorter, but there’s no denying the impact of a gift well-given.

The perception of your company’s brand may live with your customers, but it begins inside your company—with your employees. A focus inward on employee engagement will lead to outward benefits, and heightened brand perception.

Watches have been a part of incentive programs and rewards pretty much since their inception. There’s a reason—or many reasons—they continue to thrive.

We’ve asked two of the smartest incentive industry gurus around to weigh in on the topic of the moment: What’s going on with merchandise incentives, and will businesses continue to use them and enjoy their benefits?

Research reveals a changing landscape for the American consumer—and the companies that target those consumers with their marketing initiatives. Learn how to navigate this shift.

These days, if it ain’t online, no one knows about it. That’s why it’s important to be sure you’ve got your communications strategy right, with plenty of connection through the Web.