Before you can motivate the masses and move your measures, you need to know what works—and what doesn’t. Working with IMRA members can help you get it right the first time.

Electronics remain at the top of the list of most coveted merchandise incentives. Find out what makes this segment so hot—and what’s on the cutting edge this year.

Most likely, your employees, partners and customers are using social media. Why not meet them where they meet up to help increase your motivating potential?

Companies that outperform their competition understand the critical importance of employee engagement. Find out how you can join their ranks by engaging and motivating your workforce.

A global economy presents new challenges for planners of incentive and reward programs. Don’t kick off your program until you understand the basics of boosting performance across boundaries.

While loyalty programs for travelers may have started with frequent flyer miles, those kinds of programs have become world travelers, and now offer rewards for customers in many markets. What can other industries learn from these programs, past and present?